Sephora is a French-based cosmetic store carrying almost 300 known beauty product brands in body, fragrance, makeup, skincare, and haircare. Sephora also carries its own Sephora-branded products distributed alongside. Both its brick-and-mortar stores and website keep alive an “assisted self-service” approach that encourages customers to testing products before purchasing.
The Sephora website also features useful Beauty “How Tos” in buying guides, videos, and a calendar of in-store seminars such as age-defying skincare, teen makeup, contouring and highlighting, and even practical beauty techniques when fighting cancer.
Popular brands carried by Sephora includes Urban Decay, Benefit Cosmetics, Lancome Cosmetics, Yves St. Laurent, and Bobbi Brown Cosmetics, among many others.